Earlier this year, TKO Graphix wrapped a Toyota Hybrid for Indy School on Wheels. The vehicle was a raffle prize, which was driven to events and publicly displayed for several months. There was ample opportunity for the finish to be damaged, but when the winner took possession of the vehicle, they had a brand new bright and shiny prize. When the wrap — promoting School on Wheels — was removed, the vehicle’s unblemished finish remained intact.
Why Wrap, not Paint?
Cost – If we eliminate discount paint jobs, which often reduce pricing by eliminating proper preparation, wraps or decals may be more cost effective. In this HowMuchDoes.com article, painting a car may range from under $1000 to $8000. Decaling or wrapping a car can run $500 to $3000+.
Resale Value – Protecting the manufacturer’s original finish maintains the resale value of the vehicle, and the saleability of basic colors is much higher than exotic colors. Do you love bright chrome yellow? Does your company use pink vehicles? Vivid colors may limit potential buyers in the resale market. Buy a white vehicle, wrap it to your heart’s desire, and have a white vehicle, again, when it’s time to resell. As Listverse explains—
“Ever drive’ down the road and notice most of the cars you see are colored in four colors (mostly black, white, silver, or gray)? Part of the reason why is resale value — people who want to resell their car later know they are far more likely to find a buyer if the car is one of these common colors.”
Options — Tired of the bright chrome yellow? Remove the wrap and re-wrap it. Let’s try a matte black finish, or maybe camouflage?
Time — Especially if you have a complicated multi-vector design — a wrap can be done in days; paint may take much longer.
Coverage — Using paint limits vehicle advertising to the painted surfaces. By incorporating window film in a wrap, the entire surface of the vehicle may be used for promotion.
Vehicle graphics don’t replace the need for paint, and aren’t always the best option. However, vehicle graphics should be considered. Research the options and make the best decision based on use and needs. Before painting a vehicle, compare vehicle graphics to painting – you may be pleasantly surprised. We’d be happy to share ideas.
