Category Archives: Vehicle wrap printing

Custom Wrap for the Car Enthusiast!

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A custom car wrap just for fun?

Well, yes, that is possible but there are definitely some other advantages to consider as well. First of all, it’s a hell of a lot cheaper than a custom paint job. The cost of a full wrap of the entire vehicle including bumpers is between $3,000 and $5,000, depending on the complexity and size of the vehicle and much less for a partial wrap if you don’t need to change the car’s color. Now, you can probably re-paint your car for that amount of money; but can you get a design or some special effects; most likely not. At Sema a few years ago, the guys from Wrap Experts, Dallas TX, applied a custom wrap each day on a Ford Mustang GT during the introduction of Wraptivo® by Meguiar’s®,this picture is a sample of their work. It was a great exercise in how you can change the look of your car completely through a custom wrap.

So, what are the other advantages?

There are more advantages for a wrap versus a custom paint job. First of all, a vinyl wrap will actually protect your factory paint job and if you get tired of it, you just remove it and your paint will still look like new. You can choose for a high gloss laminate for your wrap and it will look as shiny as a fresh paint job. Other advantages are that you can change the color of your car, get those racing stripes or flames you always wanted and of course draw a lot of attention; whether it is during enthusiast gatherings, car shows or simply at the parking lot of your local mall.

   

 

Window Decals and Wraps

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Window decals or partial wraps are a sensational way of getting your advertising done in a very cost effective way. Considering that they can be used by car owners in car, suv or truck windows, on busses, on trains and on glass building doors and elevators, you can imagine the extensive exposure you can enjoy. Irrespective of what industry you are involved in, you will have to promote and market your shop, your brand and your company.

Vehicle Window wraps and decals can be designed and printed to look like a part of your vehicle wrap or just for the rear window or back windows of your vehicle. The material used for the window decals and wraps is perforated and you can still see out but will hardly notice the perforations from a little distance on the outside.

Your Company and Your Vehicle Wrap!

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Design your wrap like a huge ad!

Come up with a creative idea, and keep it simple yet eye catching. The whole point of a vehicle wrap is to catch the viewer’s attention while they are in motion. Regardless of the overall messaging, be sure that your company brand or logo is easily visible against the background imagery. After all, the entire point of a car or truck wrap is to advertise your brand or product. Make sure people know what it is! Don’t place logos between panels or half on a window and a quarter panel, because the different materials will often print irregularly, and your logo will end up looking incorrect.

What we can learn from the big guys

Around the year 2000 I was working for a large internet agency and we got involved with FEDEX, they were creating the first on-line tracking system for international logistics of shipping packages based on bar code readers, revolutionary for those days since it was all EDI or in other words a nightmare. Along with it they changed their brand from Fedaral Express to simply Fedex, it was already a household name to “Fedex it” if you wanted to make sure it got there. New logo and and brand image and it went on anything that moves packages around the world.


What we can learn from this is don’t be afraid to change and get your message across on your vehicle, be it you have just your van or truck or an entire fleet of vehicles to advertise on.  There are no secrets and while you design a wrap for your vehicle or your fleet, keep in mind what you do and how you want to be perceived by your potential customers. If you deliver bread around, say so, illustrate it with a picture of bread and plug in your logo, web site name and phone number. For most of us, the kiss method works the best, people look at your wrap and understand what you do in a second, that’s all you get when you drive by. Use background images for more detailed look of what you do, plumber put a big picture of a drain or a faucet in your background and splash your name in front of it.

Take advantage of that moving billboard!

Most of us will have a van, truck or trailer with a flat surface to advertise on. This can make the design and application of the wrap fairly easy, you can create that awesome background and get your message across quite large with plenty of room to work with. But, if you do not need a van or truck for your business, think about the (fairly) unique vehicles out there on the road that stand out by themselves already and can create a unique messaging opportunity. Mini Coopers, VW Bugs, Smart cars and Hummers are very popular for their shapes: the more unusual the better. Hybrids are wonderful for conveying that your brand is concerned with the environment.

Here is an example of a well executed message from our friends at Loring Studios, a great background and large message, environment anybody?


If you are a local business keep your website and your telephone number visible and big. Beware of having any essential information, including logos and text, wrap around corners and edges. Instead, keep messaging in easily readable areas and be sure to put logos and taglines on all sides of the vehicle.