On a recent business trip, we came across some great wraps on larger vehicles, the tour bus in Manhattan’s Soho district and the Mercedes Sprinter on the streets of San Francisco. These wraps work!
Tag Archives: Marketing
5 Reasons to Wrap your Vehicle Instead of Painting
Earlier this year, TKO Graphix wrapped a Toyota Hybrid for Indy School on Wheels. The vehicle was a raffle prize, which was driven to events and publicly displayed for several months. There was ample opportunity for the finish to be damaged, but when the winner took possession of the vehicle, they had a brand new bright and shiny prize. When the wrap — promoting School on Wheels — was removed, the vehicle’s unblemished finish remained intact.
Why Wrap, not Paint?
Cost – If we eliminate discount paint jobs, which often reduce pricing by eliminating proper preparation, wraps or decals may be more cost effective. In this HowMuchDoes.com article, painting a car may range from under $1000 to $8000. Decaling or wrapping a car can run $500 to $3000+.
Resale Value – Protecting the manufacturer’s original finish maintains the resale value of the vehicle, and the saleability of basic colors is much higher than exotic colors. Do you love bright chrome yellow? Does your company use pink vehicles? Vivid colors may limit potential buyers in the resale market. Buy a white vehicle, wrap it to your heart’s desire, and have a white vehicle, again, when it’s time to resell. As Listverse explains—
“Ever drive’ down the road and notice most of the cars you see are colored in four colors (mostly black, white, silver, or gray)? Part of the reason why is resale value — people who want to resell their car later know they are far more likely to find a buyer if the car is one of these common colors.”
Options — Tired of the bright chrome yellow? Remove the wrap and re-wrap it. Let’s try a matte black finish, or maybe camouflage?
Time — Especially if you have a complicated multi-vector design — a wrap can be done in days; paint may take much longer.
Coverage — Using paint limits vehicle advertising to the painted surfaces. By incorporating window film in a wrap, the entire surface of the vehicle may be used for promotion.
Vehicle graphics don’t replace the need for paint, and aren’t always the best option. However, vehicle graphics should be considered. Research the options and make the best decision based on use and needs. Before painting a vehicle, compare vehicle graphics to painting – you may be pleasantly surprised. We’d be happy to share ideas.
Window Decals and Wraps
Window decals or partial wraps are a sensational way of getting your advertising done in a very cost effective way. Considering that they can be used by car owners in car, suv or truck windows, on busses, on trains and on glass building doors and elevators, you can imagine the extensive exposure you can enjoy. Irrespective of what industry you are involved in, you will have to promote and market your shop, your brand and your company.
Vehicle Window wraps and decals can be designed and printed to look like a part of your vehicle wrap or just for the rear window or back windows of your vehicle. The material used for the window decals and wraps is perforated and you can still see out but will hardly notice the perforations from a little distance on the outside.
Most Relevant Vehicle Wrap Answers!
Get This:
Consider these statistics compiled by the Outdoor Advertising Association of America:
- More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
- One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
- Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
- 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
What is a vehicle wrap?
Car wraps can take many shapes, colors and sizes. A full wrap covers the entire surface of the car or vehicle. A partial wrap covers only a specific portion of the vehicle and uses the vehicle’s paint scheme as the backdrop for the full design. Vehicle wraps are done with vinyl materials (think of it as a large decal) that conform to the shape of your vehicle. They can be done in solid colors as “paint replacement” or can have digitally printed designs on the vinyl to really make your vehicle stand out.
How effective are vehicle wraps as advertising
A quick comparison in typical advertising mediums suggests the following:
- Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
- Value Pak mailings offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
- Direct mail reaches 20,000 names with one post card mailer.
- Seven city buses get 600,000 impressions in two months.
- Billboards receive 700,000 impressions in one month.
- An ad in the yellow pages can cost up to $15,000 per year—with your competitors listed right there next to your ad.
- The same is true for pay-per-click advertising—at an even higher cost per month.
- Car or vehicle wraps have the potential to garner thousands of impressions each day, they last up to three years and cost, on average, between $2,500 and $4,500 for a standard vehicle.
Does it affect the paint on my car?
Car wraps material vinyls are formulated with removable adhesive that does not harm your car’s paint. In fact, many people find that by wrapping their vehicle, it can possibly assist in keeping a higher resale value for the vehicle due to the protective benefits of the wrap.
How long does a vehicle wrap last?
Car Wraps installed with vinyls from major manufacturers such as 3M, Oracal, Avery, etc. are guaranteed not to fade, crack, or peel for up to 3-5 years in most locations. Your Custom Car Wrap selected specialist will be happy to explain the warranty program prior to purchasing your wrap.
Does it matter what color my car is?
No, a car wrap is not translucent; you cannot see through it.
It looks like there are graphics on the windows, will I still be able to see through the windows?
Yes the window graphics are printed on a perforated vinyl that allows you to see through the rear and side rear windows.
Can you wrap the front side windows?
No, state laws prohibit the use of wraps on driver and passenger side windows, as well as the windshield.
Can you wrap the roof?
On most automobiles the roof is included. Generally roofs are not wrapped (vans, trucks or SUVs), unless it is requested by the customer.
Can you wrap a fiberglass or chrome bumper?
A painted plastic bumper can be wrapped without any problems. In the case of fiber-glass or chrome bumpers, application of vinyl on these areas are not recommended or guaranteed to adhere for the duration of the life of the wrap.
Can you wrap my hubcaps or rims?
No, wheels are in general not wrapped, although newer wrap materials such as 3M Dinoc in such patterns as carbon fiber or matte silver are sometimes used to wrap specialty rims.
Can you wrap trailers, trucks, vans & SUVs or even boats?
Absolutely! If it rolls or floats, you can wrap it!
What if I plan to change my company logo or phone number in the future
Not a problem. Most wrap providers can print and install graphic overlays, so that information may be removed or replaced if you need to change or update your car wrap.
