Tag Archives: Vehicle advertising

More Vehicle Templates Added!

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One of the top requests we’ve had for a while now was for more templates. Well, thanks to our new fleet graphics partner, your requests have been answered!

New Vehicle Wrap Templates

We’ve added some of the most widely requested vehicle wrap models to the site. These include:

  • 4 Door Sedan Wrap
  • Transit Van Wrap
  • Transit Connect Van Wrap
  • Pickup Truck Wrap
  • Traditional Cargo Van Wrap
  • Box Truck Wrap

More Vehicle Wrap Templates On The Way

We have more wrap templates in the works, and want to know your feedback! Let us know what wrap templates your shop or business would like to see next on the site, and we’ll do our best to add them! Thanks to everyone that provided feedback on what templates they wanted to see leading up to this addition, and we hope that we were able to put up most of the main vehicle models that you needed. What would be next for you? Tractor Trailers? Exotic Sports Cars? Trains? Lets us know!

Fleet Graphics Templates

Many of the new templates are great for fleet graphics for commercial fleets, covering many of the most common types of fleet vehicles that are out there on the roads today. If there are more fleet vehicle models that are not covered by one of the categories of vehicle graphics templates we have, please let us know!

Why Wrap a Vehicle; Why not Paint it

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Why Wrap a Vehicle; Why not Paint it

It is common practice for our customers to request quotes for the price of wrapping a vehicle from local wrap shops.  What is unusual is that when the quotes come in, the customer reacts something like , ‘Maaco  was only a few hundred dollars for a paint job’ or ‘That’s a lot less than painting!’  So we became curious, why do some of our customer think a vehicle wrap pricing is reasonable, while others scream bloody murder over the cost compared to painting?  We found the simple answer to be that painting varies just as the quality of a wrapped vehicle varies.

We are no expert on vehicle painting but it is our understanding a vehicle should be sanded, painted and primed before it is actually painted.  Just like other processes, the quality of the paint can make a huge difference.  The vehicle is usually out of commission for two weeks.  That being said, we have recently learned you can skip the first steps and go right to the painting to decrease the cost.  So, a $500 Maaco paint job can seem like a great deal, but not include all the extras and look awful in a few years when it needs to be redone. And, how are you going to paint your logo and artwork?

If you have been considering a vehicle wrap in lieu of a paint job, consider why you might choose a wrap.  A car wrap is removable.  Wrapping a vehicle means you can include various visual tricks you can’t achieve with paint. This might mean logo vehicle branding or digital logo images.  Wraps last about 5-7 years and are completed in just two days.  The box truck wrap can go over rivets, too.  Wrapping, once removed, does not lower the value of your car. So go ahead and design that wrap on custom-car-wraps and get the quotes from your local wrap shops.

Full van wrap

SEMA Vehicle Wrap News

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SEMA Vehicle Wrap News from Las Vegas

SEMA is the world’s largest automotive specialty-equipment trade show. The automotive industry comes to SEMA to see new trends and the most tricked-out cars on earth.  Various initiatives in the vehicle wrap were announced and some major companies in the car, truck and overall vehicle wrap industries showed off some of awesome samples of unique wrap applications.

Avery Dennison, Epson and SkinzWraps

Avery Dennison, Epson and SkinzWraps teamed up to wrap a million-dollar Bugatti Veyron, the world’s fastest street-legal car, in a look as powerful as the car itself. The first-ever wrap of a Veyron was presented it at the Epson booth at SEMA in Las Vegas last month. The car and the wrap attracted a lot of attention at one of the largest conventions in the United States.

The Super Sport Veyron was wrapped with Avery Dennison’s best-in-class vehicle wrap material, MPI 1005 Supercast Easy Apply RS, which was printed on an Epson Stylus Pro GS6000 printer. SkinzWraps designed the graphics and installed the material on the car.

Many car enthusiasts, restylers and customizers are using digital graphics and wraps to reflect their individual style. The beauty of a car wrap is that, if the customer gets tired of the wrap or graphic design, it can easily be removed and the paint on the car will look the same as the day the wrap was installed.

“Wrapping the Veyron, with its complex curves, showcases the conformability and printability of our newest product for vehicle wraps, Avery MPI 1005 Supercast Easy Apply RS,” said Todd Hain, Marketing Communications Manager for the Avery Dennison Graphics & Reflective Products Division.

The Bugatti Wrapped at SEMA

 

 

 

 

 

 

 

 

 

 

 

Velvet Car Wraps

Velvet Cars / Floc1, Inc. announced the availability of velvet car wraps. They teamed up with the guys at Wrap Experts at the Sema show with a velvet wrapped Fisker Karma. They were awarded the 2012 SEMA Global Media Awards Winner for the innovative application of this unique wrap products. Actually, according to Robby from Wrap Experts, “we are so honored to have been recognized with 4 SEMA international media awards”

According to Frank Fuzzy, President of Velvet-Cars, the velvet wrap is designed to attract the eye and protect your vehicle. Velvet Elite Wrap 9100 brings a totally new visual and tactile experience to the automotive industry. It is your escape from boring, conventional standard paint or very expensive custom paints. Your vehicle becomes an emotional factor… it is beautiful, unique and suddenly so different to drive. Our new product offers one of the nicest customization options possible in the world. Our films are removable, they do not damage your vehicle, and, on the contrary, they were designed to protect its exterior.

Velvet Wrapped Fisker Karma

 

 

 

 

Design a Car Wrap On Line

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Go on line and design your car wrap!

Advertising through time has become more innovative. Technology has made ads more available to many people with the use of TV ads, radio, and the internet. All these methods produce positive results but they often cost more and can be quite heavy to small businesses. Vehicle wraps however is a unique way of promoting your products by using vehicles as mobile billboards. It is quite easy, custom-car-wraps.com lets you design a car wrap on line, make a choice out of a bunch of wrap shops in your area, have it printed and laminated on any type of car. This method is becoming more popular these days because it is less expensive than any other forms of advertising.

The design of your mobile billboard should be attractive in order to be noticed by people. Through the design your car wrap on line with custom-car-wraps.com you have to determine what type of vehicle you would want to use so you can create a design that would fit the shape of the car, truck or trailer. The design can either be fully covered or partial depending on your preference. Choose from a list of wrap shops in your area and ask for bids based on what you have designed. Once you have the best bid, ask the wrap shop to assign it over to an artist so it can be enhanced graphically and per the contours of your exact vehicle. During your design of the car wrap on-line, make sure to use bold and brilliant colors so you will stand out among many vehicles moving around. Use simple fonts as much as possible so your logo can easily be understood even with a slight glance. Remember that the vehicle will be moving most of the time so make sure it is clear, attractive and luminous so it can also be seen at night.

 

Some Great Advertising through Vehicle Wraps!

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On a recent business trip, we came across some great wraps on larger vehicles, the tour bus in Manhattan’s Soho district and the Mercedes Sprinter on the streets of San Francisco. These wraps work!

 

 

 

 

 

 

 

 

5 Reasons to Wrap your Vehicle Instead of Painting

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Earlier this year, TKO Graphix wrapped a Toyota Hybrid for Indy School on Wheels. The vehicle was a raffle prize, which was driven to events and publicly displayed for several months. There was ample opportunity for the finish to be damaged, but when the winner took possession of the vehicle, they had a brand new bright and shiny prize. When the wrap — promoting School on Wheels — was removed, the vehicle’s unblemished finish remained intact.

Why Wrap, not Paint?

Cost – If we eliminate discount paint jobs, which often reduce pricing by eliminating proper preparation, wraps or decals may be more cost effective. In this HowMuchDoes.com article, painting a car may range from under $1000 to $8000. Decaling or wrapping a car can run $500 to $3000+.

Resale Value – Protecting the manufacturer’s original finish maintains the resale value of the vehicle, and the saleability of basic colors is much higher than exotic colors. Do you love bright chrome yellow? Does your company use pink vehicles? Vivid colors may limit potential buyers in the resale market. Buy a white vehicle, wrap it to your heart’s desire, and have a white vehicle, again, when it’s time to resell. As Listverse explains—

“Ever drive’ down the road and notice most of the cars you see are colored in four colors (mostly black, white, silver, or gray)? Part of the reason why is resale value — people who want to resell their car later know they are far more likely to find a buyer if the car is one of these common colors.”

Options — Tired of the bright chrome yellow? Remove the wrap and re-wrap it. Let’s try a matte black finish, or maybe camouflage?

Time — Especially if you have a complicated multi-vector design — a wrap can be done in days; paint may take much longer.

Coverage — Using paint limits vehicle advertising to the painted surfaces. By incorporating window film in a wrap, the entire surface of the vehicle may be used for promotion.

Vehicle graphics don’t replace the need for paint, and aren’t always the best option. However, vehicle graphics should be considered. Research the options and make the best decision based on use and needs. Before painting a vehicle, compare vehicle graphics to painting – you may be pleasantly surprised. We’d be happy to share ideas.

What are the best vehicles to wrap?

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The good news is that whatever kind of vehicle you wrap, it’s going to stand out. Period. Whether you’re in a Honda Civic or a custom Lotus, if it’s wrapped, you’ll definitely get extra attention. The best vehicle for you will depend on the needs of your individual business. Still, we love sharing our knowledge, so we broke down some of our favorite kinds of vehicles into a few categories to keep in mind when you’re shopping for your next wrap…..

Wild and weird

Chevy HHR, Toyota Scion, Honda Element. There’s definitely been a trend in square vehicles in recent years. Whether you love the angular look or you’re not a fan of the boxy shapes, you can’t deny that the unusual shapes of these cars stand out . Everyone has an opinion! In addition to being a little unusual, the broad sides of these vehicles give them a somewhat unique place in the world of vehicle wraps. You gain the fuel efficiency and maneuverability of a smaller car, but the broad canvas size of a mobile billboard! Definitely a win-win situation. Because they tend to have less curves than other vehicles, it becomes very easy to use the wide spaces for big, colorful graphics.

Curvy and Cute

Mini, VW Bug, PT Cruiser and of course the Fiat 500 and Smart Car. These rounded vehicles may be a little trickier when it comes to the wrap installation, but they pack a powerful marketing punch when they hit the road. Turning one of these cute cars into a vehicle wrap is a great way to harness their already potent attention grabbing powers. These are cars that either stand out for their coolness or because of some game associated with them. For example, remember all of those backseat games of “punch bug” (or according to my little cousin, its newer incarnation “PT cruiser bruiser”)? These car wraps look especially great when they’re wrapped in a full pattern. “Punch bug yellow!” how boring; try “punch bug leopard print!”

Big, Bold and Brawny

Sprinter vans, Ford F250, Hummers. Enough fooling around with those silly little vehicles, you’re in the market for something BIG. Sure trucks and vans are fairly common, but when you wrap an automotive giant like a truck with a full size crew cabin or an enormous Sprinter van your sheer size will definitely get you noticed. These vehicles offer the most space for larger than life graphics for your vehicle advertisement. One enterprising client told us that he’s planning on having his truck lifted to make it stand out even more!

 

 


Most Relevant Vehicle Wrap Answers!

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Get This:

Consider these statistics compiled by the Outdoor Advertising Association of America:

    • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
    • One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
    • Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
    • 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

What is a vehicle wrap?

Car wraps can take many shapes, colors and sizes. A full wrap covers the entire surface of the car or vehicle. A partial wrap covers only a specific portion of the vehicle and uses the vehicle’s paint scheme as the backdrop for the full design. Vehicle wraps are done with vinyl materials (think of it as a large decal) that conform to the shape of your vehicle. They can be done in solid colors as “paint replacement” or can have digitally printed designs on the vinyl to really make your vehicle stand out.

How effective are vehicle wraps as advertising

A quick comparison in typical advertising mediums suggests the following:

    • Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
    • Value Pak mailings offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
    • Direct mail reaches 20,000 names with one post card mailer.
    • Seven city buses get 600,000 impressions in two months.
    • Billboards receive 700,000 impressions in one month.
    • An ad in the yellow pages can cost up to $15,000 per year—with your competitors listed right there next to your ad.
    • The same is true for pay-per-click advertising—at an even higher cost per month.
    • Car or vehicle wraps have the potential to garner thousands of impressions each day, they last up to three years and cost, on average, between $2,500 and $4,500 for a standard vehicle.

Does it affect the paint on my car?

Car wraps material vinyls are formulated with removable adhesive that does not harm your car’s paint. In fact, many people find that by wrapping their vehicle, it can possibly assist in keeping a higher resale value for the vehicle due to the protective benefits of the wrap.

How long does a vehicle wrap last?

Car Wraps installed with vinyls from major manufacturers such as 3M, Oracal, Avery, etc. are guaranteed not to fade, crack, or peel for up to 3-5 years in most locations. Your Custom Car Wrap selected specialist will be happy to explain the warranty program prior to purchasing your wrap.

Does it matter what color my car is?

No, a car wrap is not translucent; you cannot see through it.

It looks like there are graphics on the windows, will I still be able to see through the windows?

Yes the window graphics are printed on a perforated vinyl that allows you to see through the rear and side rear windows.

Can you wrap the front side windows?

No, state laws prohibit the use of wraps on driver and passenger side windows, as well as the windshield.

Can you wrap the roof?

On most automobiles the roof is included. Generally roofs are not wrapped (vans, trucks or SUVs), unless it is requested by the customer.

Can you wrap a fiberglass or chrome bumper?

A painted plastic bumper can be wrapped without any problems. In the case of fiber-glass or chrome bumpers, application of vinyl on these areas are not recommended or guaranteed to adhere for the duration of the life of the wrap.

Can you wrap my hubcaps or rims?

No, wheels are in general not wrapped, although newer wrap materials such as 3M Dinoc in such patterns as carbon fiber or matte silver are sometimes used to wrap specialty rims.

Can you wrap trailers, trucks, vans & SUVs or even boats?

Absolutely! If it rolls or floats, you can wrap it!

What if I plan to change my company logo or phone number in the future

Not a problem. Most wrap providers can print and install graphic overlays, so that information may be removed or replaced if you need to change or update your car wrap.

Some tips when putting a commercial wrap on your vehicle

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The Tips!

Create a vehicle design with Custom Car Wraps. Use the simple four step process, download your logo(s), graphic ad content,  text, etc. directly from your own computer and have a variety of local wrap shops bid on the printing and installing of the wrap.

Plan a commute that better targets your market. Advertising your free-trade coffee shop will probably be most effective during the early morning in white-collar parts of town. Your daycare? On the way to residential areas during the end-of-day commute so that it’s fresh in parents’ minds.

Find your target audience and plan to hit them hard. Are potential customers really going to see your car? It doesn’t help if you plan to wrap your car in bright, eye-popping graphics only to put the beast in the garage! Are you in a high-traffic area where your customers drive. Or, do you commute on the freeway? Are you parking the vehicle in a strategic spot where people stop and look around while at a stop light? Just remember, it’s like a mobile mini-billboard, and to maximize your exposure, you need to understand where potential customers are driving, walking, sitting, and looking.

Set aside a marketing budget. Maybe you spend $4,000 on having a custom full wrap installed for your vehicle and you throw another $1,500 into a scrolling LED billboard to catch the rest of your customers at dusk. Or, maybe you spend $1,500 on a partial wrap or vinyl lettering and $300 on glow-in-the-dark signs. You just might be able to reach the same amount of customers for less investment!

Set your car apart. The more your vehicle stands out, the better your chances of drawing attention to the business it’s advertising. Choose bright, eye-catching colors and designs. Tacky and even ugly can be good too, because as people notice how your vehicle is lacking any kind of aesthetics, they’ll probably read the writing on it.

Research printing and installations quotes for wrapping your car. Custom Car Wraps will give you a choice of local printers and wrap shops to send the design to. If you’re really on a budget, $500 will buy you a perforated real window sign. For some real impact, prepare to spend $3,500 or more when compared to cheaper vinyl-cut lettering or magnetic decals; if your commute has impact, it’ll be worth the investment because, let’s face it, it’s easier to overlook a magnetic decal. Anything that’s unique with a little appeal will do an effective job of marketing for you.

Command attention in the dark.Think of all the night life out there. Many people fail to realize they have another 12 hours they’re missing by not addressing the night time market. It’s a time when relaxed executives are more apt to make changes to their business lives, and you can squeeze into that prime time with your marketing! Ever seen the taxi cabs in New York with the fancy LCD panels mounted to them? Or how about the scrolling LED signs speeding down the length of a Greyhound bus? Both are effective forms of advertising in the dark because they attract your attention. If you can’t afford the technological route, look into buying custom glow-in-the-dark stickers, decals, and signs. It’s a much cheaper alternative to the LED scrolling signs or the LCD panels.

Give your audience a follow up plan! Yes, a complete vehicle wrap with custom graphics and scrolling LEDs will certainly attract attention, but what good is it if your viewer doesn’t know how to get your service or buy your product? Give out a website or phone number! Clip fliers or business cards to the doors so passers-by can bring some of the advertisement home with them! As long as the viewers know how to act on the advertisement you displayed to them, your marketing investment is effectively spent.

The level of investment tends to govern the quality of the job, but more importantly, the integrity of your image. A true vehicle wrap has tremendous appeal and makes you look more credible than a magnet would, but it comes at a higher price!

Check with local sign shops. Custom Car Wraps will provide you with a list of local wrap shops and a  good one might be pricey, but remember what it will do for your business  Try to use wrap shop that has their own solvent printer and experienced installers. Ask for a portfolio of work!

Some things to look out for

Check with local enforcement before pursuing illuminated messaging in the dark. Some states disallow blinking or animated lights. Others will only permit certain colors, like red, white, or amber, to be used inside of a moving vehicle and have codes against front-window visibility. Not all states are the same! You can always put illuminated signs in your car when parked or while at shows or expositions to grab attention. Be sure your sign shop or vehicle graphic installer only uses a solvent-based print with a good protective overlaminate, or the job will deteriorate earlier. Ask about guarantees for quality workmanship. Caradvertisements can attract potential thieves because of the higher probability that you have something of value in your car.